
August 3, 2005, adidas-Salomon. Money to buy all the plans, announced a joint-stock co., Ltd. shares of Reebok 59.00 per share international, a total of $ 38 billion. In publishing, Reebok stock rise 30 percent and adidas new shoes climbed 7 percent. Herbert adidas CEO SIG said: "this is a unique opportunity to put the two most respected world famous sports goods falling within the scope of transnational corporations. In short, we will expand the geographical scope, especially in North America, has created a buy adidas shoes footwear, apparel and hardware products to a wider range of consumers and addressing population "(white adidas sneakers com). One of the main objectives of the purchase, the challenges of higher industry leader Nike sports market and United States markets global movement speed. Collection issues, contribute to the future is how much of a principal member sports industry.The this size merge itself is a complex, processing, such as the company's corporate culture, assigning global positioning problems, the resource. In order to better understand the advantages of adidas adidas basketball shoes, we examined the following content: through the analysis of these species, we found that the brand is the most important, this is the most important to the success of the industry. Our research also points to the specific risks in the adidas and Reebok competition.
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